Set your strategy according to your marketing mix
Inbound or Outbound strategy; regardless of which one you use, a set strategy is necessary. DCD uses an Allbound strategy to target your customer base and communicate with them where they are and how they need the information.
You will hear a lot of companies and marketers scream that you need an inbound marketing focused solution to maximize your ROI. You will also hear that you must have outbound from others screaming it just as loud. Other than earplugs, how do you drown out all this chatter? By dealing with a partner that already knows the answer.
DCD Marketing believes in an Allbound strategy and never screams – so you can relax and take out your earplugs. To have an effective sales and marketing strategy, you need both custom inbound and custom outbound marketing. The new term for this is referred to as “Allbound”. This means that rather than zeroing in on setting prospects at full speed, marketing spends more time customizing, educating and qualifying the opportunity. Truthfully, in qualification for introductory meetings, you can’t get much beyond right profile, right person, and right high-level pain. Your marketing partner zeros in on the right companies, right people within them, and the right prospects that are at least curious about addressing a potential pain point. In an Allbound scenario, it is custom marketing at its optimal usefulness for your business.
DCD Marketing prefers using Allbound to analyze your company’s situation – all 5 P’s of your marketing – Product (or service), Place, Promotion, Price, and the Problem you solve. We will help you craft a persona of an ideal buyer and then create the custom promotional avenue that works for your company and your budget. No pre-fab marketing templates, nor any one size fits all. Just solid logic to solve your marketing problem.