With planning for the new fiscal year upon us, if you have not already begun, it is time to stop and map out your marketing goals and budget for 2017. Obviously this is not a task for just for you to map but also the time to include and listen to the ideas of marketing and chart your course for the next year. As the business owner, you know your goal. Have you clearly communicated that goal to your marketing team? There is no time like the present, so grab your I-Pad or tablet, a pen, paper or your favorite note-taking software, put your thinking cap on and start the conversation!

If you have never done this before or if it has been a while since you have conducted a review and planning strategy, the main goal is to be sure that the plan you map out to accomplish over the course of 2017 is attainable and measurable. It will not work if you set grand and lofty ideas that you cannot realistically hope to meet, and it is likewise of no value to set goals where clearly defined metrics are not in place, otherwise, how will you know what kind of progress you’re making toward them or when it is time to re-evaluate the map?

Setting Milestones for Marketing

Break each goal down into smaller actionable steps with incremental milestones that you can measure. When you reach a given milestone on the path to some larger objective it not only will give you a feeling of progress and momentum but will also fuel your marketing team to continue working aggressively toward those larger actionable steps. Don’t forget to celebrate every step forward!

Making lists and setting realistic goals is all well and good, even if you’re a sole proprietor, but marketing is a process that is almost never accomplished when only a single person involved. Once you have a budget and goal, it’s time to listen to the recommendations of your marketing team and together refine the list. You need to listen which conferences had the most ROI last year and plan to exhibit there again. Be ready to discuss which campaigns worked and how your SEO tactic performed and start to make a list of changes for the coming year. Ask questions if you need. Be open to new ideas from your team.

You Marketing Team is Your Resource!

You are the business owner confident in your company, remember to be confident in your marketing team- they are the experts you have on your side. If it is only one set of eyes planning everything, it is far too easy to overlook something and that something can end up being a big deal. This is one of those times where collaboration with your marketing team can enhance the process in ways you never imagined!

Kudos to you if you have had an early start and you’re already planning your goals for 2017. If you have not, however, make today the day to take this step in the right direction for your business and start the communication to collaborate with your marketing team. DCD Marketing is a single-point contract resource for fast, professional digital marketing and Marketing Automation services solution provider. Take advantage of today’s rapidly growing specialty-team approach to meet your marketing goals and contact us for a conversation. Tell us your goals and ideas. Let us explain to you how our “Marketing by the Numbers’ works and how our Project and Team Management approach could be your solution.

Collaboration for the best 2017 is one conversation away.