Integrated Marketing Strategy

Combine Inbound and Outbound Marketing Strategies

Inbound or Outbound strategy; regardless of which one you use, a set strategy is necessary. DCD uses an Integrated Digital Marketing Strategy to target your customer base and communicate with them where they are and how they need the information.

You will hear a lot of companies and marketers scream that you need an inbound marketing focused solution to maximize ROI. You will also hear that you must have outbound from others screaming it just as loud. Other than earplugs, how do you drown out all this chatter? By working with a partner that already knows the answer.

DCD Marketing believes in an Integrated Digital Marketing Strategy and never screams – so you can relax and take out your earplugs.  To have an effective sales and marketing strategy, you need both custom inbound and custom outbound marketing; an Integrated Digital Marketing Strategy. This means that rather than zeroing in on setting prospects at full speed, marketing spends more time customizing, educating, and qualifying the opportunity before handing off prospects to sales. Truthfully, in qualification for introductory meetings, you can’t get much beyond right profile, right person, and right high-level pain. Your marketing partner zeros in on the right companies, right people within them, and the right prospects that are at least curious about addressing a potential pain point. In an Integrated Digital Marketing scenario, it’s personal marketing at its optimal usefulness for your business.

DCD Marketing prefers using Integrated Digital Marketing to analyze your company’s situation – all 5 P’s of your marketing – Product (or service), Place, Promotion, Price, and the Problem you solve. We will help you craft the personas of an ideal customer and then create the integrated digital marketing approach that works for your company and your budget. No pre-fab marketing templates, nor any one size fits all approaches. Just solid data and logic to solve your customer acquisition and retention problems.